Relaunch, refine, repurpose…

Baselworld 2019, Switzerland

One of the greatest watchmakers of the 19th century, Czapek was originally founded in 1845 and relaunched in 2015 as a new luxury brand in what has become a highly competitive market.

For Czapek’s first showing at Baselworld in 2018, the challenge we faced involved working with a modest budget and materials/specifications to develop an exhibition presence that reflected a new luxury young up and coming brand. 

Delivering compact multi-zone space planning, design and brand interpretation, project management and installation, our solution incorporated 2 x meeting areas and 1 x central display / conference meeting area, a storage facility and reception desk area.   

Czapek’s first showing at Baselworld 2018 was a resounding success, and having carefully stored the stand components for future use, we repurposed the same exhibition presence and format for Czapek at Baselworld 2019

This approach required only minor modifications and refinements to the existing stand thus delivering cost-efficiency for Czapek and supporting our ethos of minimising our impact on the environment wherever and whenever client projects allow.