Art Basel Miami Beach 2024, USA
Client: NetJets
Location: Miami, Florida
Date: December 6-8, 2024
Event Type: Art Basel Miami Beach 2024
Project Role: Design Direction, Spatial Planning, Construction, Installation
Art Basel Miami Beach, North America’s most comprehensive international contemporary art fair, returned for its 22nd edition between 6-8 December 2024. Thousands of art dealers, artists, collectors and art aficionados enjoyed modern and contemporary art from over 275 galleries from around the globe.
The fair is a driving force in supporting the role galleries play in nurturing the careers of artists, and one that NetJets, the world’s leading private aviation company, is proud to have been a global associate partner of for over 20 years.
Each year, the private aviation leader commissions an original installation by a world-renowned artist for the Basel, Paris, and Miami Beach fairs. Like its customers, NetJets supports and follows art and culture because it inspires curiosity and creative thinking. Its collaboration with Art Basel is part of NetJets’ commitment to providing its customers with access to exclusive, one-of-a-kind experiences that reflect their distinctive passions and enrich their travels.
For its presence in December 2024, NetJets’ bespoke lounge reflected the privacy and seclusion of NetJets travel destinations with a luxury theme. A collaborative effort with world-renowned artist Silvère Jarrosson, NetJets’ Lounge was adorned with large scale artworks in a dedicated space for Silvère whose works have been exhibited in France, the United States, Italy, Germany, China, Denmark and Latvia. In 2024, he was selected by NetJets to participate in Art Basel in Switzerland, Paris, and Miami.
Approach
Jason Smith was commissioned by long-standing client NetJets to reuse and develop the 2023 lounge design to incorporate a dedicated space to showcase the work of Silvère Jarrosson within the NetJets VIP Lounge located within the Art Collector’s Lounge.
The lounge was required to capture the imagination of NetJets owners and provide an exclusive restful environment at the show, for body and mind, that reflected the prestigious NetJets brand proposition. The lounge design reflects Jason’s approach to his work in setting out to create a ‘sense of permanence’ to what is a temporary space for the event. Considered space planning enabled a comfortable luxurious interior, with a dash of Miami, that maximised the amount of covers that could be accommodated.
An aesthetically pleasing lounge space and welcoming ambience that allowed NetJets to provide a fine-dining hospitality experience in keeping with the levels of service NetJets owners are accustomed to, whilst creating a sense of ‘being in the air’!
Specifications and detailing
- External facade inspired by flight and jet wings as they take off and land, with a clean white finish. Gradually changing angled louvres provide a combination of privacy for guests whilst affording subtle views in and out of the space.
- Welcoming controlled-access entrance and reception area with oversized archway feature leads into the entrance corridor off which visitors may enter the art and/or hospitality spaces.
- Neutral clean white palette reflects the NetJets brand and private aviation.
- Use of luxury materials such as American walnut, mineral cast solid shaped counters and fluted detailed wall panelling.
- Custom made bar counters and tables. Bespoke banquet style seating booths with rounded white leather seat pads.
- Interior architecture style ceilings with recessed integrated dimmable lighting.
- Custom made walnut framed arches throughout the space.
- Retractable transparent white curtain divides provide vanity between tables and separate dining guests or open up to accommodate larger groups.
- Low level lighting detail to walls and unitary.
- Custom made wall and mirror features with integral accent lighting.
- Tom Dixon Spring brass finish LED pendant lamps.
- Fully dimmable controlled lighting system to set the level of ambience suitable for a luxury dining experience.
- Tropical biophilia to humanise the space.
- Custom made planters throughout the space also provided vanity and division between guests.
Credits
Artworks by Silvère Jarrosson.