Modular design, fit for repurpose…

DCD>London, UK

DCD>London is Europe’s most in-depth and longest running conference dedicated to the data centre and cloud infrastructure industry. It explores the full on-premise/off-premise infrastructure ecosystem, from enterprise to hyperscale, and colocation to edge.

As part of the Bouygues group, Bouygues Energies & Services is a global leader in energy, digital and industrial transformation operating across 80 countries. With a 3-month lead time to DCD>London, Bouygues E&S Contracting UK invited us to tender for the design, build and installation of a custom exhibition presence for them at DCD>London running 5-6 November 2019. 

Modularity and subsequent reuse were key requirements of the brief and with considerable experience in both of these requirements, our contemporary design solution and cost proposal stood out against the competition. With just under 2-months to DCD>London we were appointed and set about developing a scalable kit of modular elements that could be dismantled, stored and latterly repurposed for subsequent events that Bouygues planned to attend into 2020 and beyond. 

Designed with reuse in mind, which chimes with our ethos of minimising waste, and working with existing brand guidelines, the challenge was fitting a high level of functionality into a compact 6x3m stand at DCD>London whilst retaining an open and inviting feel to the space. 

We created a minimal clean white look and feel for the space using restrained accents of colour and graphic details taken from the Bouygues corporate palette and visual identity.

Daniel Mace, Executive Vice President – Data Centre for Bouygues acknowledged his colleagues and all those involved on DCD>London by saying… 

I just wanted to drop you all a line to say thank you for all your hard work in putting this EXPO together and making it a fantastic success. It’s really made a great statement to the DC market that we are now a serious contender and brought a lot of new interest and potential partners, leads and routes to market in the UK, France and Germany. All of your hard work is most appreciated and the final results were brilliant.”