Bett 2024, UK
For the first time since 2020, we were pleased to support Adobe again with their return to Bett UK – the largest education technology exhibition in the world.
For anyone unfamiliar with the show, Bett UK brings together educators from across the entire education landscape and 500+ innovative EdTech and resource solution providers showcasing cutting-edge and impactful products and services.
Approach
The main focus of the exhibition stand this year was to highlight the Adobe Express for Education software (formerly Adobe Spark) which was being promoted as the free for all primary and secondary schools creative software solution, and everything students and teachers need to create impactful graphics, photos, and videos.
Key Features
The main overall feature of the open plan stand design scheme we developed provided a theatre area, with dedicated seating for up to 24 visitors, enabling interactive keynote presentations with Adobe Guru specialists demonstrating how to use this latest software to teachers within the education environment.
This theatre area incorporated a large format LED screen encompassed within a minimal angular vibrant wall design backdrop. To the side of the theatre area we created a designated demo area to support trial of the software and for general help and advice as required by visitors.
As featured at previous shows designed for Adobe over the years, we incorporated a large sculptural Adobe “A” logo lightbox, created in 3D. This served as a visual signage feature device to help locate visitors to the stand whilst providing a focal point and popular fun installation with visitors for ‘selfie’ moments.
The stand also featured a four-sided high-level suspended video wall signage structure to further promote, signpost and help attract visitors to the stand.
Our Value
The combined features and custom-designed solution for this elegant stand for Adobe further exemplifies the high-level strategic thinking and design qualities that Jason and his team bring to the temporary world of exhibitions – brand-led, typically clean lines and restrained minimalist design, sustainable and re-use-oriented wherever possible for low environmental impact and cost-efficiency, and custom-designed for high-functioning performance.
Higher-level strategic-thinking and brand awareness, by UNLTD_XYZ.
Should you wish to find out more about the features and functionality we designed into this stand, or would like to discuss how we could support your own requirements for a future show, please get in touch with Simon Teer simon@unltdxyz.com.
We’d love to hear from you.