Data Centre World 2023, Paris
In late 2022 our client Bouygues completed the acquisition of Equans, a key milestone in its development.
Thanks to this transaction, Bouygues becomes a world leader in the promising multi-technical services market which is at the heart of the environmental, industrial and digital transitions. All Bouygues Energies & Services branded facilities management, energy solutions and connected cities operations in the UK, became Equans from January 2024.
Thanks to a strong local footprint linked to its historical local brands and excellent technical know-how, Equans’ highly qualified experts are able to support territories, cities, industries, and buildings in the fields of HVAC (Heating, Ventilation and Air Conditioning), Cooling and Fire Protection, Facility Management, Digital and ICT, Electrical, Mechanical and Robotics.
Approach
As a first time showing as Equans at this trade event dedicated to data centre experts, we developed the slightly larger format stand than historically for this launch event to encompass both the UK and French operations.
The stand was an ‘island’ site which gave Equans (and ourselves from a design consideration standpoint) the opportunity to be approachable from a 360° perspective at the show.
Custom modularity and subsequent re-use / ease of re-configuration for other trade shows during 2024 were key requirements in the brief that also informed our thinking and approach.
Key Features
Our minimal architectural aesthetic look-and-feel open-format design solution encompassed a feature front of house central reception area with a semi-enclosed meeting space to the rear.
The area of the stand to the left side of the central reception area was focused on UK data centre strategy and the right side focused to the French business. A clean white aesthetic in these areas allowed corporate graphics to be displayed with maximum impact and legibility.
As much wood as possible was used to ensure sustainability, including a wooden floor and open-slatted framed feature screen walls behind the reception area helped to structure and allow site-lines through the space.
Positioned centrally in the space was a hospitality area for new and existing clients, and workstation areas were incorporated towards the rear of the booth. Considered furniture, lighting and current on-trend styling and planting added to the visual mix.
A large-format static suspended banner feature provided further high-visibility promotion of the Equans brand which also served to signpost and attract visitors to the stand. Aluminium frames used are re-usable.
Our Value
Custom modular design and execution for this important showing for Equans. Cohesively designed elements of this stand demonstrate the high-level strategic thinking and design qualities that Jason and his team bring to the temporary world of exhibitions – brand-led, typically clean elegant lines, restrained design, sustainable/re-use oriented wherever possible for low environmental impact and cost-efficiency, and high-functioning overall performance.
Higher-level strategic-thinking and brand awareness, by UNLTD_XYZ.
Should you wish to find out more about the features and functionality we designed into this stand, or would like to discuss how we could support your own requirements for a future show, please get in touch with Simon Teer simon@unltdxyz.com.
We’d love to hear from you.